About Jennie Dayer-Swan
Dog Behaviourist and Positive Reinforcement Trainer in Essex
Dog behaviourist and positive reinforcement trainer based in South Woodham Ferrers, serving Chelmsford and across Essex.
Helping dogs and their owners build calm, confident relationships through kind, proven methods
Really lovely girl who knew her stuff. Managed to get my very difficult puppy walking on a lead on first attempt. Definitely recommend - Tiff C Stow Maries
- A Calmer, More Trusting Relationship With Their Dog
- Real Behavioural Change – Not Just Obedience
- Support for Owners – Not Just the Dog
A Note From Jennie
Thank you for visiting my page. I’m passionate about helping dogs and their owners achieve a calm, confident relationship built on trust and understanding. Every dog is unique, which is why I take the time to listen, learn, and create personalised solutions that fit your life.
Nothing makes me happier than seeing that lightbulb moment when a dog and their human finally connect. My goal is to make every session positive, stress-free, and focused on real progress for both of you
My Behaviour Training Approach
I believe the best results come from kindness and understanding. That’s why I use positive reinforcement methods that build trust and confidence, never fear. Every training plan is personalised to your dog and your lifestyle, so you can feel supported every step of the way. By focusing on the root cause of behaviour, not just the symptoms, I help create lasting change and a calmer, happier life for both you and your dog.
Qualification
BSc (Hons) in Equine Studies, a Diploma in Canine Communication, and as a practising behaviourist and dog trainer, I provide expert, compassionate support for dogs and their owners.
Certified Puppy Trainer based in South Woodham Ferrers and professional dog walker, fully DBS-checked and trained in canine first aid.
As a proud member of the International Society of Animal Professionals (ISAP
Services I Offer
My Dream To Work With Animals
Dogs have always been a part of my life, but everything changed when I rescued Toby. He came to us underweight and anxious, and despite my best efforts, the advice I received was harsh and focused on control. It didn’t feel right. The more we tried, the worse things became, and I reached a point where I felt completely helpless.
That all changed when I met a behaviourist who worked with empathy and positive reinforcement. For the first time, Toby and I truly understood each other. I saw the transformation in him and in myself, and it sparked something inside me. I became fascinated with behaviour and communication, and I knew I wanted to help others experience the same breakthrough.
I left my city job and began training with the very behaviourist who changed everything for us. Toby became my greatest teacher, and his story is at the heart of how I work today. My approach is grounded in kindness, science, and understanding, not fear or control, because I know first-hand how powerful the right guidance can be.
My Values and Training Approach
Positive Reinforcement
I use reward-based, force-free methods that build trust and confidence without fear or punishment.
Tailored to Your Dog
Every dog is different, so I create personalised plans that work for your dog’s needs and your lifestyle.
Root Cause Focused
I go beyond quick fixes and look at the reasons behind your dog’s behaviour, creating long-lasting results.
Real-Life Solutions
Training should fit into your everyday life, so I offer practical advice you can use at home and on walks.
Jennie Explains Her Personalised Approach
“Thank you for taking the time to look at my website. If you have any questions, please feel free to reach out.”
Join the many happy clients who’ve rated us 5 stars for our personalised, results-driven dog training. Experience the difference for you and your dog!
Testimonial
Jennie helped me understand my dog’s fear-based reactivity and gave me the confidence to handle it. Her support changed everything, no stress, just progress.
Leighann from SWF
Testimonial
Really lovely girl who knew her stuff. Managed to get my very difficult puppy walking on a lead on first attempt. Definitely recommend
Tiff from Stow Maries
Testimonial
Jennie helped us with our rescue Border Collie, offering great advice that our dog responded well to. After a walk, our dog’s lead walking improved, and she followed up with a helpful email. Highly recommend!”
Clive from SWF
Ready to Take the First Step Towards a Calmer, More Connected Relationship with Your Dog?
If you’re ready to stop feeling lost and start seeing real progress, I’m here to help. Let’s work together to build the bond and trust you and your dog deserve.
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